Technical SEO and speed

SEO structure that survives real ecommerce complexity.

Crawl control, schema, redirects, canonicals, Core Web Vitals, content structure, and indexation safety for Magento and Shopify stores with moving catalogs.

See Magento work
Surface
Crawl
Signal
Schema
Speed
CWV
Risk
Index

Capabilities

Built around the store, not a generic checklist

Each workstream is shaped around real ecommerce constraints: live traffic, buyer journeys, admin workflows, search visibility, and releases that have to hold up.

Technical SEO audits

Find crawl waste, redirect problems, canonical conflicts, duplicate templates, indexation leaks, bad schema, and speed issues that hurt commercial pages.

  • Actionable issue list
  • Template-level diagnosis
  • Priority by revenue impact

Core Web Vitals

Improve LCP, CLS, INP, image loading, script weight, render-blocking assets, and theme-level performance bottlenecks.

  • Field and lab metric review
  • Frontend payload cleanup
  • Platform-aware fixes

Schema and semantic structure

Implement product, breadcrumb, organization, article, FAQ, and collection markup with validation and store-scope awareness.

  • Schema validation
  • Product and category markup
  • Structured content rules

Redirect and migration safety

Protect organic visibility during redesigns, migrations, URL cleanup, product pruning, category changes, and platform moves.

  • Redirect maps
  • Canonical checks
  • Top-page protection

Content architecture

Build category, product, blog, and landing-page structures that help buyers and search engines understand the store.

  • Keyword-to-template mapping
  • Internal linking plans
  • Commercial intent structure

Reporting and measurement

Connect Search Console, analytics, crawl data, and revenue context so SEO decisions are based on useful evidence.

  • Dashboard-ready metrics
  • Issue tracking by template
  • Plain-language reporting

Common requests

Focused jobs that can move quickly

These are practical starting points for store owners and teams that need diagnosis, implementation, QA, and release notes without a slow kickoff.

Audit indexation, crawl waste, canonicals, redirects, robots, and sitemap behavior.
Fix product, category, breadcrumb, FAQ, organization, and article schema.
Improve LCP, CLS, INP, image loading, script weight, and theme bottlenecks.
Review migration or redesign SEO risk before URLs change.
Map technical SEO fixes into developer-ready tasks.
Check commercial templates for title, metadata, internal linking, and content structure.

Process

A technical SEO workflow built for trading stores

The audit has to respect platform constraints, catalog movement, seasonal campaigns, and developer effort. Recommendations are scoped to what can actually ship.

01

Capture the current search surface

Review templates, sitemaps, robots rules, index coverage, top landing pages, crawl data, and Core Web Vitals evidence.

02

Separate symptoms from causes

Group issues by template, module, theme pattern, content structure, redirect behavior, and platform configuration.

03

Ship prioritized fixes

Deliver the fixes that protect revenue first, then move through crawl cleanup, schema, content structure, and performance work.

Delivery output

SEO work should be implementation-ready

The work is handed over with enough detail for owners, developers, marketers, and operators to trust what changed.

  • Prioritized technical audit with owner, risk, and expected impact.
  • Exact recommendations for templates, metadata, schema, redirects, and canonicals.
  • Core Web Vitals fixes tied to actual page templates.
  • Indexation and crawl-control notes for product, category, CMS, and blog pages.
  • Measurement plan for Search Console, analytics, and revenue impact.

Ready to plan the work?

Share the store URL or SEO target.

Haroone maps crawl, templates, speed, schema, and commercial priorities into a practical delivery path.

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