Performance marketing systems

Marketing work connected to the store stack.

Campaigns, feeds, tracking, CRO sections, technical SEO, lifecycle flows, and reporting handled with enough engineering context to keep the data trustworthy.

Technical SEO

Channels: Ads
Feed: Clean
CRM: Flows
Proof: Data

Capabilities

Built around the store, not a generic checklist

Each workstream is shaped around real ecommerce constraints: live traffic, buyer journeys, admin workflows, search visibility, and releases that have to hold up.

Paid search and shopping

Google Ads, Microsoft Ads, Shopping, Performance Max, negatives, landing-page alignment, and feed quality checks.

Feed and GMC checks
Query and ROAS review
Landing-page alignment

Paid social campaigns

Meta, TikTok, and LinkedIn campaign support with creative testing, retargeting, event checks, and conversion reporting.

Prospecting and retargeting
Creative test structure
Event and pixel review

Technical SEO coordination

Connect marketing strategy with the technical fixes required for crawlability, schema, speed, content structure, and indexation.

SEO issue backlog
Developer-ready tickets
Search Console review

Lifecycle and CRM

Email and SMS flows, segmentation, post-purchase journeys, winback logic, and campaign support for repeat revenue.

Klaviyo and Mailchimp support
Flow audit
Customer segment planning

CRO and landing pages

Improve PDP, PLP, cart-adjacent content, campaign pages, trust blocks, offer sections, and buyer-path clarity.

Conversion sections
Experiment-ready layouts
UX friction review

Analytics and reporting

Clean UTMs, conversion tracking, server-side handoff, dashboards, and performance notes that connect channels to revenue.

Tracking QA
Dashboard inputs
Plain-language reporting

Common requests

Focused jobs that can move quickly

These are practical starting points for store owners and teams that need diagnosis, implementation, QA, and release notes without a slow kickoff.

Audit campaign landing pages, product feeds, tracking, and conversion paths.

Fix Google Shopping, Meta catalog, feed fields, image roles, and campaign data gaps.

Connect SEO, technical fixes, analytics, and paid traffic context before launch.

Build campaign sections and proof blocks that match the storefront system.

Review UTM, GA4, events, pixels, consent, and reporting handoff.

Turn marketing blockers into implementation-ready tasks for Magento or Shopify.

Process

Marketing run with technical hygiene

The marketing layer only works when feeds, events, pages, and reports are trustworthy. Haroone keeps the store and campaign systems aligned.

Audit data and feeds

Review analytics, pixels, UTMs, conversion events, product feeds, landing pages, and existing campaign structure.

Prioritize the funnel work

Separate tracking fixes, feed cleanup, campaign changes, content needs, and storefront UX improvements.

Run and report in a cadence

Ship changes with documented experiments, revenue context, platform notes, and next-action reporting.

Delivery output

Marketing support should be measurable

The work is handed over with enough detail for owners, developers, marketers, and operators to trust what changed.

Campaign and feed issues prioritized by revenue risk.
Tracking QA notes for ads, analytics, and conversion events.
Landing-page and CRO improvements connected to campaign goals.
Lifecycle flow recommendations for repeat purchase and retention.
Reporting that explains what changed, what worked, and what to do next.

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Related work

Move between related services while keeping the same store context.

Ready to plan the work?

Share the campaign or tracking goal.

Haroone inspects the store, feed, analytics, and buyer path before recommending the next marketing move.

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