Case Study

Magento Care & Growth

Continuous maintenance, merchandising, and marketing in one cadence—keeping uptime at 99.98% while moving fast on campaigns and catalog ops.

Metric: 99.98% uptime and fresher catalog search
Adobe CommerceVarnishRedisGA4Klaviyo
Magento maintenance dashboard

What we were solving

Catalog updates, promos, and security patches were colliding—causing cache churn, stale product data, and marketing delays. We needed one cadence that protected uptime and kept marketing fast.

Approach

We run maintenance, catalog ops, and campaigns in a single rhythm: patch with rollback steps, validate data before publish, and pair every promotion with cache warming and tracking checks.

  • Monthly patching with rollback checkpoints and blue/green cache invalidation.
  • Automated product data QA (attributes, media, SEO fields) before publishing.
  • Marketing drops deployed alongside cache-warming, tracking validation, and feed checks.
  • SLOs for uptime, search freshness, and campaign latency with clear on-call rotations.

Results & lessons

Maintained 99.98% uptime, increased campaign velocity, and kept catalogs clean across all channels with structured data and feed validation. AI/semantic-friendly logs improved on-site recommendations.

  • Pre-publish QA for attributes, media, SEO tags, and structured data.
  • Feeds validated for Google Merchant Center and marketplaces.
  • Channel-specific meta tags and UTM discipline for clean analytics.
  • Unified reporting blending GA4, Klaviyo, and commerce metrics.